Wal-Mart to promote women-owned businesses with new product labels

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CBC – Your Community

From “ethically-sourced” to “certified organic,” it’s hard to find a retail product these days without a host of labels on its package: http://cbc.sh/kSWBv8h

Soon, conscious consumers will have another logo to look out for when they’re shopping thanks to a partnership between Wal-Mart and the Women’s Business Enterprise National Council: “Women-owned.”

Would you be more likely to purchase a product with a label on it indicating that the business is owned by women?

Wal-Mart to promote women-owned businesses with new product labels – Your Community.

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